Typography And Why It Is Important
When we read a given text, unknowingly we decide if a text seems appealing to read or something about the text feels avoidable. Often without us even realizing, it is the typography that causes us to feel this way.
So today let us know what typography actually is and know more about its relevance in a designer’s life.
In simple words typography can be defined as the technique of arranging type. Typography may be one of the most understated concepts that actually play a vital role in how a particular text appears to the audience. It has a psychological effect on a person with respect to conveying a message.
Typography is all about design and a powerful form of communication. It is the style in which a particular text appears to the reader. It plays a very important role. Let us now consider the importance of Typography
The Importance of Typography
- It helps to convey an emotion: You can try this yourself, type a particular text of a certain type. And set it in two different types of font’s - one simple and the other fancy and see which one of them appears more readable than the other.
The simple font tends to bring about a feeling of power and depth and seriousness. While the lighter font gives the text a fun, playful expression.
- Manages to engage interest of the reader: Good typography can keep a reader hooked on to a text. It allows the reader to focus on the text as the words appear easily. It is obvious that the reader will then concentrate on the content rather than the formatting of the text. A good typography most commonly goes unnoticed as it seems most natural.
The elements of a good typography can be elicited as:
Consistency: The primary aim of any text is to keep the reader focussed on the content and not the formatting. And so it is important to remain consistent with the typography, maintain enough bullets, kerning etc.
Hierarchy: It is important to keep the typography in an order in which you expect it to be read. Here the size of the fonts plays an important role. Take the example of a book. After the title, the name of the author may be the next big text on the cover page and will naturally draw your attention.
Alignment: Keeping all the text aligned in one direction makes the reader read without bothering about the formatting. If the text changes its alignment it disturbs the reader and also makes the text appear unfriendly to read.