Typography Tips for Web designers
We now know that typography may be an unnoticed form when it is perfect, but when it is not it simply distracts the reader and makes reading uncomfortable.
And so it is crucial for every web designer to bear in mind certain pointers. These pointers will go a long way in the success of any text.
Selecting the right font:
As surprising as it may sound, there are numerous types of typographic fonts available. They are available as free ones as well as paid fonts. Choosing the right font comes with a lot of responsibility and it often decides whether a person must read the text or not.
While there are numerous font options to choose from, one need not try all of them each time. There are some simple tried and tested fonts like Helvetica, Times New Roman etc that are safe for most kinds of text.
Other than that, there are fonts like Comic Sans MC that has a lighter and funnier feel to it. Arial and Arial black are the kind of fonts that seem appropriate for a serious type of text.
So, depending on the kind of text you have to design choose a font that gives the required impact.
Choosing the right size for the font
All the fonts are not the same; some are tall and thin, while some are short and thick. Each of them appears different in different sizes. The final page consumption also depends on the size of the font. These sizes are usually measured as, 12 points make 1 pica or you can also measure it in inches, millimetres or pixels as well.
This is the gap between each line of type. It is the vertical space that comes between. It is a general acceptable rule that the leading value must be greater than the font size. It makes the text appear neater and not cluttered. So if your font size is say 10 then your leading value must be anywhere between 12-15.
These are simple pointers that one must bear in mind. You must also make a note of the turning and kerning as well as the measure.